We will distribute the questionnaire to people from different ages and personality's (such as students, older parents, teenagers etc..) and with the results that we will collect from these questionnaires, we will be able to identify the most appropriate demographic and psychographic audience for our Reality TV show.
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This questionnaire will help us decide what audience is better fitted towards our new Reality Tv program. Please answer as best you can.
1. What gender are you? Please circle one:
Male Female
2. What age range are you? Please circle one:
10 or under 11-15 16-20 21-25 26-30 31-35 36-40 40+
3. What time are you likely to stop watching TV? Please circle one:
Earlier than 5pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm+
4. What age range of film/tv do you most often watch? Please circle one:
Universal PG 12 15 18
5. Do you enjoy horror/thriller films? Please circle one:
Yes No
6. If you watch Reality TV shows then why do you enjoy watching them? Please circle all that are applicable:
I don't watch Reality TV To spend time watching it with my family
To talk about it with my friends I find them funny Other (please state why):
..........................................................................................................................................................................
7. What social networks do you use? Please circle all that are applicable:
Twitter Facebook Tumblr YouTube BBM
Other (please state what):
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RESULTS
We surveyed a total of twelve people with an even number of males and females. We tried to expand the age range however due to accessibility a large number of our participants were teenagers (between the age of 16-20). We surveyed a young girl and a boy in the age category of 11-15, a man and woman in the age range of 40+, a male and female of the age range 31-35, and the rest were adolescents.
Findings: We found that all age ranges stopped watching TV at around 9pm on weekdays (as they have work/school the next day) and 11pm on weekends, apart from the two 11-15 year olds who would stop watching after 9pm on both weekdays and weekends. The majority of participants watch 15+ rated media texts the most and 12+ second most. When asked if they enjoyed watching horror/thriller shows, the majority that picked yes were those ages between 16-20 years of age. For question 6, all of the 16-20 year olds said they watch reality shows because they are funny and everyone else who took part (other than one of the 31-35 years olds who said they watch them to spend time with their family and one of the 11-15 year olds who said they watch them to talk about it with their friends) said they watched reality programs because they are funny. Everyone other than one person in the 40+ category has Facebook, the majority of the 16-20 year olds have Twitter, and the other three vary.
Conclusion: In conclusion we found that due to most of the 16-20 year olds having two social networks (facebook and twitter) meaning that word about our show can spread, them enjoying reality shows because they are funny and they enjoy horror/thriller (meaning the genre of our show can be comedy thriller which has never been done with reality tv before) they would be the most suitable age range. Our show will be 15+, genre of comedy thriller, and be shown at 8pm as most people tend to go to bed around 9pm on weekdays due to early starts in the morning.
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